K-Pop Tourism in Korea: How Fans Travel in 2025

K-pop tourism is no longer just a trend — in 2025, it’s a full travel experience. International fans, especially ARMYs, are coming to Korea not only for sightseeing but to feel closer to their favorite idols. From BTS murals and themed cafés to music shows and entertainment headquarters, the country has become a K-pop pilgrimage site.

1. Must-Visit K-Pop Landmarks in Seoul

• HYBE Insight Museum: Located in Yongsan, this multi-level museum offers exclusive BTS exhibits and interactive experiences.
• SMTOWN &STORE: Popular with EXO, NCT, and Red Velvet fans, this store in Seongsu also hosts pop-up exhibitions.
• Gwangju J-Hope Mural: A tribute to BTS’s J-Hope in his hometown — a photo hotspot for fans.
• Banpo Hangang Park: Featured in countless K-pop MVs and ideal for fan picnics or recreating idol content.

2. K-Pop Themed Cafes & Stores

Korea has hundreds of K-pop themed cafés dedicated to groups like BTS, BLACKPINK, and SEVENTEEN. These places often have member-specific drinks, photo zones, and host fan cup events for birthdays and anniversaries.

• Daebak Café (Hongdae): Famous for BTS birthday events and cup sleeves.
• 91 Space (Seoul): ARMY-exclusive pop-up zones with photo walls and merch corners.

3. Attending Music Shows in 2025

Many fans dream of seeing their favorite group live. In 2025, foreign visitors can still apply for pre-reserved audience spots for shows like Music Bank (KBS), Inkigayo (SBS), and Show! Music Core (MBC). ID verification and early check-in are mandatory, so plan ahead.

4. K-Pop Travel Tips for First-Time Fans

• Use KakaoMap or Naver Map: Google Maps is limited in Korea.
• Join fan events: Follow hashtags like #BTSinKorea or #KpopTravel2025 to find events during your stay.
• Respect idol spaces: Don’t visit dorms or private places — stick to public and official locations.
• Buy a T-Money card: You’ll need it for smooth subway and bus rides across Seoul.

5. What Makes K-Pop Tourism Special?

Unlike typical tourism, K-pop travel is deeply emotional. It’s about visiting places from music videos, buying official merch, and connecting with a global fan family. In 2025, tourism agencies even offer idol-themed city tours, AR experiences, and K-pop dance classes for fans.

Conclusion

For ARMYs and K-pop fans, visiting Korea in 2025 is more than sightseeing — it’s a journey of love, creativity, and community. With endless fan experiences waiting, Korea remains the heart of the global K-pop universe.

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Written by Good Korea Info | Last updated: July 2025